There is no GTX 680 shortage, customers are just buying them all.

Posted By: Steve McBarnes - 04:45:34 Fri, June 01, 2012

According to Nvidia, the perceived shortage of GTX 680s on the market is not because they are not shipping enough of them, it's because people are buying them so quickly. At a meeting for investors Nvidia released a slide (without numbers on the y axis mind you) which shows that the GTX 680 has 60% higher sales than the GTX 580 did 6 weeks after there launches.

The slide in question has a few flaws in it. The GTX 680 and GTX 580 are mislabeled as the GT680 and GT580 and the grammar on the y axis is not worded well. When PC Perspective asked if "units sold out globally" actually means "units sold globally" they were told that that is correct.

At Newegg you can see that out of 17 models, only 4 are in stock, but what do you guys think?

2 Comments

Friday, June 01, 2012 10:33:33 PM

Pelter
Member

I knew it, I read a another article about this a while ago too.

I had an argument with a bunch of AMD fanboys saying that Nvidia simply could not produce enough GTX 680s and they were not selling many of them because of the low stock. On top of that they proceeded to say how the 7970s were NOT being outsold by the GTX 680. I showed them the article I previously mentioned and they refused to believe as they believed there wasn't enough evidence and it was just speculation.

Now we have inarguable proof that the GTX 680 is selling out like mad and that should silence those who believe otherwise.

Monday, June 04, 2012 11:06:58 AM

Casecutter
Member

Sorry, this and the accompanying chart never shows the GTX 680 isn't selling-out that not the issue we knew that. This shows Nvidia had delivered about 60% less 580's (4,200) first couple of weeks which was a pittance. Now Nvidia is using that the lack luster number to justify... saying four weeks ago they had delivered 60% more 680's to their AIB than they had 580's (which was no runaway success). This doesn't change any of the speculation over "limited supply" of Top Shelf Keplers, other than they are able to provide 60% of more over what at the time slightly better re-spin chip of the 480(though mostly on power). All that back in November 2009, during what was an extremely harsh economic time. Sure 680's have been selling-out like mad, but now with GTX670's; 680 aren't nearly as desirable and begining to collect on retail sites. Sure great pent-up demand and lot's of buyers, but nowhere near the volume Nvidia needed to supply in those early weeks. This shows that by May 3 they were close to delivering a total of 7000 chips to AIB's that then still need to get built, and into the retail channel. Consider that by mid-March AMD had delivered by some conservative estimate closure to 22k of Tahiti chips.

Add Comment

This is a moderated comment list. All posts are subject to my personal approval. Please limit your comments to the subject of the article. Don't (for example) start asking questions about your video card here, you'll get a much better response in the forums.

Anonymous posts are allowed, but I encourage you to sign up for the forums and post comments under your name.