VR-Zone is reporting that new ATI cards featuring the RV670 chip have been re-branded. I cannot access their site from work so the only details that I have are from [H]ard|OCP's short story. I was able to discover that GeCube is the AIB partner that has the HD 3800 listed on their site. Sadly there is nothing there but the HD 3800 page.
Along with this change, ATI has sworn that they are abandoning the whole GT, Pro, XT, XTX thing for a new numbering system. Now we will have cards like the 3860 and 3640. I wonder if they will go so far as 3865 and 3647? Nah, I don't think they will. I am all for this change. I think it will be easier for everyone involved. What do you guys think?






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Well, as much as I hate to admit it, ATI has yet again continued to succeed at the lackluster game they've been playing for the last 3 or 4 years now. And that is the old "Paper-launch, Postpone and Rename" trick. Call it what you will, be it "Smoke and Mirrors", "Slight of hand" or just a plain old "Shim-Sham", they continue to disappoint when it comes down to releasing their "next big thing". I mean, how many times in recent memory have you been anxiously awaiting the new card from ATI, you know, the one that will kick nVidia's proverbial butt up and down the street, only to have nVidia release one first? DOH! Then, ATI mysteriously "abandons" the card they were planning on releasing, tweak the existing card to meet or just-barely exceed the new nVidia cards specs., change the name or series description and then VOILA, mediocrity! Putting it in Boxing terminology, to make matters worse you just know that during the time ATI was messing around throwing their jab, nVidia has already begun winding up their next big haymaker! Sure, they get their shots in, but they're headin' for a face-to-face meeting with the canvas.
Yes, yes I'm still (and probably always will be) a die-hard ATI fan despite the company's seemingly relentless tardiness and their products consistent runner-up-iness. But seriously, how long can a company survive taking this kind of beating on a regular basis? How long will their laurels last? How long can they rely on "fan loyalty"? How many years do they have left until the generation of gamers who can still remember what happened to VooDoo are completely replaced by a new generation of gamers who either don't or simply don't care?
Nobody likes to be a loser! Once people get tired of being a fan of the losing team, at some point they'll cave. Especially when things like bragging rights, kill-death ratio's and wins-losses are at stake, not to mention their hard earned money!
Because if all ATI's got are people like me who stick with them like an armchair quarterback who painfully sticks it out with his losing team for years on end praying for just one big win, then frankly, at the risk of sounding completely pessimistic, the end draws nigh!
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No, no I'm just kidding, I have an Ultra.
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