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No HD 2950 card for you! Here is a HD 3800 instead.

VR-Zone is reporting that new ATI cards featuring the RV670 chip have been re-branded. I cannot access their site from work so the only details that I have are from [H]ard|OCP's short story. I was able to discover that GeCube is the AIB partner that has the HD 3800 listed on their site. Sadly there is nothing there but the HD 3800 page.

Along with this change, ATI has sworn that they are abandoning the whole GT, Pro, XT, XTX thing for a new numbering system. Now we will have cards like the 3860 and 3640. I wonder if they will go so far as 3865 and 3647? Nah, I don't think they will. I am all for this change. I think it will be easier for everyone involved. What do you guys think? 

 

Ficitional humorous image.

18 Comments
Wednesday, October 17, 2007 5:05:30 PM
anonymous
guest
Loves it. Kudos to AMD for adopting rational naming conventions.
Wednesday, October 17, 2007 5:35:13 PM
ooooooooooooooooook.
Wednesday, October 17, 2007 6:49:08 PM
anonymous
guest
THIS PAGE ITS TOO "NVIDIAN"
Wednesday, October 17, 2007 7:19:35 PM
and people thought the AMD Ati partnership was doomed! LMAO
Wednesday, October 17, 2007 7:52:47 PM
BiohazardXBW
guest
LMFAO! love the pic. and hey its a way to well try and beat nvidia. so when is the 3600xt getting here?
Wednesday, October 17, 2007 8:47:36 PM
Hey guys!
Well, as much as I hate to admit it, ATI has yet again continued to succeed at the lackluster game they've been playing for the last 3 or 4 years now. And that is the old "Paper-launch, Postpone and Rename" trick. Call it what you will, be it "Smoke and Mirrors", "Slight of hand" or just a plain old "Shim-Sham", they continue to disappoint when it comes down to releasing their "next big thing". I mean, how many times in recent memory have you been anxiously awaiting the new card from ATI, you know, the one that will kick nVidia's proverbial butt up and down the street, only to have nVidia release one first? DOH! Then, ATI mysteriously "abandons" the card they were planning on releasing, tweak the existing card to meet or just-barely exceed the new nVidia cards specs., change the name or series description and then VOILA, mediocrity! Putting it in Boxing terminology, to make matters worse you just know that during the time ATI was messing around throwing their jab, nVidia has already begun winding up their next big haymaker! Sure, they get their shots in, but they're headin' for a face-to-face meeting with the canvas.
Yes, yes I'm still (and probably always will be) a die-hard ATI fan despite the company's seemingly relentless tardiness and their products consistent runner-up-iness. But seriously, how long can a company survive taking this kind of beating on a regular basis? How long will their laurels last? How long can they rely on "fan loyalty"? How many years do they have left until the generation of gamers who can still remember what happened to VooDoo are completely replaced by a new generation of gamers who either don't or simply don't care?
Nobody likes to be a loser! Once people get tired of being a fan of the losing team, at some point they'll cave. Especially when things like bragging rights, kill-death ratio's and wins-losses are at stake, not to mention their hard earned money!
Because if all ATI's got are people like me who stick with them like an armchair quarterback who painfully sticks it out with his losing team for years on end praying for just one big win, then frankly, at the risk of sounding completely pessimistic, the end draws nigh!

Babalugats
Wednesday, October 17, 2007 9:19:26 PM
Mike
GPUReview Founder
Interesting. I wonder if this is just to coincide with a new naming scheme. Or if they really did some serious retooling in rv670...
Wednesday, October 17, 2007 10:02:57 PM
anonymousA
guest
i doubt they did that. and B4 they start this they should work out the cap drivers for damn 2000 series.

Wednesday, October 17, 2007 11:31:05 PM
anonymous
guest
Actually, I applaud AMD for doing that. Now I can only hope that Nvidia will follow suit when people start buying ATI products.
Thursday, October 18, 2007 12:10:22 AM
Wouldn't it be nice if they'd name their card something which would coincide with the AMD chip they're using on the card? Such as the "ATI Radeon RV670XT" etc.? Bah! What am I thinking! Let the consumer know exactly what he's buying and putting it into terms even a casual gamer can understand?! That's just crazy! Shhh! If they'd ever lose it and do something like that, what would we need GPUReview for? ;)
Thursday, October 18, 2007 4:45:56 AM
wyz135
Senior Member
LMAO!!! ATi panicking that nvidia WILL BEAT THEM, love the pic man!!!!!
Thursday, October 18, 2007 9:09:41 AM
Radiator
Senior Member
Abandoning the GT/Pro/XT/XTX isn't a very good idea ,but oh well.. all you have to do is get used to it .
Thursday, October 18, 2007 1:43:43 PM
Alright, HD 3999 for me then.

No, no I'm just kidding, I have an Ultra.
Friday, October 19, 2007 7:09:50 AM
wyz135
Senior Member
but i prefer they use GT/PRO/XT/XTX, it makes the name more cool and easier for us to know their performance, so we don't have to memorise huge numbers, think what? Buy lottery?
Friday, October 19, 2007 8:27:41 PM
anonymous
guest
"Grande Turismo", "Professional", "XT" and all that nonesense are are totally random. Whereas a plain numbering scheme shows how various models relate in an instant without the BS.
Friday, October 19, 2007 9:34:02 PM
anonymous
guest
If HD 3800 is still based on R6x0 chip I wish they stuck with 2XXX till R700
Saturday, October 20, 2007 7:57:57 AM
wyz135 makes a very good point when you think about this in terms of the automobile market. For example, when the conversation turns to performance cars, suffixes like "SS", "GTO", "GT", "Z" or "Si" etc. not only instantly identify the car's make and model but more importantly the level of performance of the car in question in easy to remember terms. In contrast, when conversing about cars who's model identifications ARE numbers, most people won't know what you're talking about. Nothing against BMW, as they put out some of the best performance cars on the road, but they a good example. I think most people might be familiar with the "M3" and "M5" but beyond that, I couldn't tell you what other cars they make or the differences between them. Just go to www.BMW.com and browse their vehicle lineup for a few minutes and then see how many you can remember, much less differentiate later! The number designations are forgettable and more easily mistaken for eachother compared to, say Honda with their Civic, Accord, S2000, Element, Pilot and so on. But as I've said before in this and other threads, the name of the game IS to keep the consumer guessing. What would we do without sites like GPU? Kudos to Mike and GPU, a shining beam of guiding light, piercing the black, foggy void created by marketing executives who's sole purpose is to beguile, confuse and mislead the consumer in order to increase sales of sluggish or less-sought-after cards.
Monday, March 31, 2008 5:17:48 PM
Babalugatsisawesome
guest
@ Babalugats: all i have to say is 9800 GT
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