Nvidia is very excited about this news, AMD...not so much. I checked AMD's news page and they haven't even mentioned it yet. Nvidia says they are doing it because their customers have asking for it but I am not sure that is 100% true. Nvidia cares about what makes them money and about preventing bad press.
I think Nvidia is doing this because they are facing more competition from Intel on the integrated graphics processor (IGP) front and they believe that AMD's new Bulldozer processor line will be an attractive option to PC gamers. I want to know how AMD feels about this. Do they have any say about the features that MSI, or Gigabyte can include on their AMD based motherboards? I think they have at least a little influence don't you? One things for sure though. This is a good deal in the eyes of PC gamers everywhere.
This a picture of Asus' Crosshair V Forumla motherboard from their Repuplic of Gamers line. The picture is not huge, but the SLI logo is there on the bottom.






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http://www.hardocp.com/article/2011/04/28/nvidia_geforce_3way_sli_radeon_trifire_review
I think Nvidia is paying the Mobo Mfg to include it as they found even on a 28Nm process Fermi still stinks. So for the next couple of year they'll need to do everything to stay relevant to the enthusiast market.
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even with a 5% change, would take 2 years before AMD was on par with the market share nvidia has
( 5% for amd and -5% for nvidia = 10% change overall)
http://gfxspeak.com/2011/03/03/graphics-add-in-board-market-revenue-drops-in-2010/
if nvidia went belly up, then there'd only be one graphics provider. competition helps drive change, innovation more than a monopoly. like the AMD / Intel CPU wars. however much intel has cleaned up its act. amd is still hanging onto that competition
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But lke your link (JPR) indicates YTD AMD 12.6 / Nvidia -6.2; so they're sliding-out of the drivers seat IMO, while the pie is actually shrinking. I think AMD with Bulldozer and existing Northern Island will be a very enticing to price/performance/power of a complete CPU/Mobo/GPU(s) packages. Then superb upgrade path later as new CPU's show and Southern Island (28Nm) parts release the gaming enthusiasts will be more apt to enlist with AMD. Consider AMD endorsing of non-proprietary support of OpenCL and Accelerated Parallel Processing (or now APP which was Steam) really looking to finally come to fruition. Along with AMD "Gaming Evolved" initiative they really appear to be firing on all cylinders for the next couple of years.
Let hope, because the "Nvidia -Way" was their way (TWIMTBP/CUDA/PhysX) or no-way has stagnated gaming. Now Jen-Hsun Huang needs to get real, and compete. Stop thinking Nvidia pulls all the strings and they should get a premium for locking out those who didn't play it his way. It just the gig's up...
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the integrated gpu's will do more and more damage to the sales of the external,well,not integrated ones. specially in the low end.
ve built a bunch of systems where the person opts for better base hardware and integrated gpu at first, then later on deciding on his/hers gpu
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